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Year-End Fundraising: How You Can Cut Through the Clutter

October 25, 2018 @ 1:00 pm - 2:00 pm

Between Thanksgiving and Christmas, over 19 billion cards, letters and packages will be mailed. During this same period, your donors will receive 12,896 commercial emails in their already cluttered inboxes. With so much communication happening between family, friends, businesses and organizations – we can’t rely on the same old year-end fundraising practices to grow our year-end revenue. In order to help you cut through the clutter, NextAfter analyzed the fundraising emails of 151 nonprofit organizations over the past four years that will help you learn:

  1. The best time to send a fundraising email.
  2. How many emails you should be sending.
  3. How to differentiate your message from everyone else. 

Additionally, NextAfter conducted 1000+ online fundraising experiments to understand exactly what works – and what doesn’t – to get more people to open your emails, click through to donation pages and donate to your organization. In this webinar, Brady Josephson, CNP, will walk you through everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue. 

Learning Objectives 

Objective 1 – Attendees will learn some of the best days and times to send their emails to stand out in the overcrowded inboxes. 
Objective 2 – Attendees will see how to send highly relevant emails that will get opened and help raise more money in December.
Objective 3 – Attendees will understand how to create high converting, year-end donation pages to make the most of this high traffic season. 

About the Speaker

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world. He’s spent his entire career in the nonprofit world working for nonprofits, in technology, and as a consultant. He’s an international speaker whose work and writing have been featured in The Huffington Post, Christianity Today, NPR, and The Chronicle of Philanthropy among others.

Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, son Hendrix, dog Melly, and cat Thor. You can follow him on Twitter @bradyjosephson.



October 25, 2018
1:00 pm - 2:00 pm